Georgia has enlisted a new tool in its efforts to encourage recycling: satire. The state’s “You Gotta be Kidding” campaign features four characters who wear “I don’t recycle” logos and who provide humorous, ridiculous excuses for not recycling.
Georgia has kicked off a recycling education program taking a different approach, one that pokes fun at the public´s lame excuses for not recycling.The Georgia Department of Community Affairs estimates 74% of the state´s counties provide recycling programs, which include curbside collection, drop-off sites and commercial programs. But about 45% of the state´s residents don´t regularly recycle, said Randy Hartmann, director of the DCA´s Office of Environmental Management.
The campaign exaggerates excuses from residents for not recycling. Fictitious characters wear “I don´t recycle!” t-shirts and offer their explanations for why they refuse to recycle, prompting a “You gotta be kidding!” from the DCA. The campaign´s Web site is http://www.YouGottaBeKidding.org.
More information on the program is available at www.YouGottabeKidding.org
Source: American City and County
Visit WIH’s daily news Blog for National and International news of timely importance and relevance to the waste management, recycling, sustainability, transportation and environmental industries and sectors at: https://wihresourcegroup.wordpress.com/.